Observing your business marketing success does not need to be expensive or difficult no matter how small your business is. This article will provide 7 smart tools to help you measure your marketing ROI
Ask how your customers found you
This sounds simple enough and yet people do not do it enough. It is important for you to ask people where they heard about your business. This way, you can see which advertising avenue is working for you and which is not.
Use call tracking
Even the smallest businesses have multiple marketing channels whereby they ask people to call the company. Using call tracking will allow you to see which channels are most effective for you and your business. This allows you to use services such as Twillio or CallFire which will track your calls using a unique number from each marketing channel you use.
Use Unique URLs
Today, people would rather visit a website instead of picking up the phone so it is advised that you get unique URLs to measure your marketing strategy and its effectiveness. Setting up as URL is simple. All you need to do is buy the URL or create a folder or sub-domain for a URL your business already owns.
Use Promo Codes
Often small businesses will run promotional adverts online or in print in order to get more customers to come to their business. In your advert, make sure to start a promotional code such as ‘LIFE’ when they call your business so that you know to give them the discount. Also make sure to say how long the promotion is running for.
Use Google Analytics
Google Analytics is a must have in today’s time. Due to the fact that most marketing is done online, Google Analytics allows you to monitor traffic to a single website and is completely free. All you need to do is add the Google Analytics code to your website and Google will do the rest.
Use Social Media Tracking tools
Social Media is the way to go! It is a cheap way for you to market your business. There are lots of different alerts that allow you to know when your business has been mentioned on a page and a few are free such as Tweetdeck and Hootsuite.
Google also uses Google Alert products. When someone will say something about your business on a webpage that is owned by Google, Google will send you an email. It might not catch all the mentions, however it is FREE and is a great way to see what is being said about your business.
Leverage CRM platforms
Finally, CRM platforms help businesses track their relationships with customers more efficiently. Tracking your prospective relationships with your customers will help you understand your marketing ROI better. CRM offers solutions that can suit the size of your company no matter how big or small your company may be. iContact, Hubspot and Salesforce are just some companies that provide services to help you determine which campaign and adverts are most effective.